Muziekgebouw Eindhoven
Muziekgebouw Eindhoven is the concert hall of the south of the Netherlands, a cultural institution with international reach, with a programme that spans classical and jazz to global and pop. Based in Eindhoven, a city shaped by design, innovation, and forward thinking, the venue has always carried a sense of ambition beyond its size.
That ambition was at the heart of this project. Muziekgebouw Eindhoven wasn't looking for a cosmetic update, they were redefining how they presented themselves to the world, sharpening their focus on top-quality programming, new talent, and a broader, more inclusive audience.
DELIVERABLES
Wireframes
Website
Brand identity
Role
Senior Designer
Client
Muziekgebouw Eindhoven
Year
2024 - present
This project was an exciting yet demanding collaboration. With a tight timeline and a defined scope, we set out to develop a refreshed visual identity and a suite of assets the in-house team could easily adapt across their channels and a new website with conversion goals that reflects the new mission and the broad programming offer. The work needed to reflect that shift: a visual identity capable of speaking to loyal concert-goers and first-time visitors alike, without losing the cultural seriousness that makes the institution worth trusting.
We worked closely with the marketing department in weekly sessions, sharing progress and aligning direction at each stage. This rhythm allowed us to fine-tune both design and messaging in real time. We became a partner in their process helping to translate their internal vision into a visual language that communicated energy, openness, and a sense of cultural leadership. We developed a system that could be applied to the upcoming season and further developed for next seasons in-house. With the use of 2 contrasting extensive font families and a dynamic yet simple use of colour we manage to provide possibilities of how this system can be applied.
Beyond aesthetics, the challenge was strategic: how could we present Muziekgebouw Eindhoven as a vital cultural hub, one that connects with a diverse, curious, and evolving audience? The brand needed to feel both contemporary and rooted in its mission, capable of resonating with loyal concert-goers as much as with new visitors.
One of the main features that we introduced to the homepage is a clear statement to the versatility of the programme.
With a programme as broad as MGE's, findability was a real concern. For a smarter agenda we open with a highlight carousel at the top, a curated, promotable selection of the strongest upcoming events, followed by a full listing that users can filter by offering type, date, and genre setting it sticky on top for this section. Genre filtering spans from MGE's four core categories down to more specific niche offerings, giving both casual visitors and dedicated enthusiasts a path that feels relevant to them.
Given that the commercial success of the new strategy depended in part on sponsorship relationships, presenting partners with clarity and consistency wasn't an afterthought, so dedicated, well-structured sponsor fields built directly into each event detail page was an appreciated feature.
We integrated Algolia, a search platform built for speed and relevance so that results appear immediately as users type, without waiting for a page to reload. This kind of real-time feedback significantly reduces friction, particularly for users who already know what they're looking for.
For MGE's curated series and ticket bundles, we designed a dedicated landing page format with a flexible, modular layout built in content blocks and strips that the team can configure to best suit each offering. Each page carries its own narrative structure, giving MGE the room to tell the story behind a series before asking for a commitment. A sticky purchase button follows the user throughout, always one tap away from converting with the added option to build a personalised bundle rather than a fixed one.
Agency
Eagerly
Special Thanks
David Beijersbergen
Edo Righini
Johan Hauser
Rob van der donk
This project was, above all, a collaborative one. Over the course of several months multiple meetings took place, between strategists, designers, developers, and the MGE team, each one helping to align vision with reality a little more closely. The result is as much a product of those conversations as it is of the work done on screen.
