KINO Rotterdam
Muziekgebouw Eindhoven was an exciting yet demanding collaboration. With a tight timeline, we set out to develop a refreshed visual identity and a suite of assets the in-house team could easily adapt across their channels. The project also involved preparing a new website that reflected the organization’s renewed focus on Top Quality, Innovation, New Talent, and Inclusivity.
Client
KINO Rotterdam
DELIVERABLES
Working templates UX Wireframes UI Design Visual Design
Year
2023
Role
Senior Expert Designer
Beyond aesthetics, the challenge was strategic: how could we present Muziekgebouw Eindhoven as a vital cultural hub—one that connects with a diverse, curious, and evolving audience? The brand needed to feel both contemporary and rooted in its mission, capable of resonating with loyal concert-goers as much as with new visitors.
We worked closely with the marketing department in weekly sessions, sharing progress and aligning direction at each stage. This rhythm allowed us to fine-tune both design and messaging in real time. I became a partner in their process—helping to translate their internal vision into a visual language that communicated energy, openness, and a sense of cultural leadership.
